Our Team

Randy Rosenthal

The Typewriter Guy & Chief Storyteller

Randy is a native Floridian who was born in Miami. After a successful 20-year career owning his own marketing and video company, he now consults all over the world. His side gig is restoring and refurbishing vintage typewriters. He also loves vintage goods and is responsible for the curated finds of Frivolous Dry Goods. He has three cats who tell him what to do. He enjoys doing yoga most every day and believes in the power of creating change.


Tona Bell

Proprietress & Creative Director

Tona has always had a passion for all things paper, packaging, writing and making. Throughout her 18-year career as President of Tricycle Studios, a public relations, marketing and creative agency, she encouraged the use of handwritten letters, continually finding new and exciting ways to use paper. After opening The Paper Seahorse in 2015, her dream came to life as she is able to share her passion for these creative pursuits with others. Focusing on creativity and mindfulness, she believes slow living and analog tools help us live a more well-balanced life.